Reels and short-form video content.
Motion as an extension of the photography. The tool changed over time, from camera to phone to old digital formats, but the eye behind it stayed the same.
Wrong Number
Movement carried over from the stills of the Wrong Number editorial, used as a sneak peek for the photos to come.
Pre-release teaser for fall-winter collection, shot on iPhone in NYC. Unposed footage, prioritizing a real setting over a styled shoot.
Pre-release teaser for the spring-summer collection, shot in NYC on an older digital camera. A rawer, lower-fidelity look than the fall-winter teaser, prioritizing texture over polish.
Short-form content built for social for Smoke Rise NY, each one showcasing a specific style or collection. Location and gear shift with the moment, outdoor, in studio, or on the go, captured on phone or camera depending on what the shot called for. (2024—2026)
Denim ad shot in studio against an all-white set, white backdrop, white tee, white shoes, keeping the jeans as the sole focal point.
Social content styled around matching couple's looks for Valentine's Day, with a projector used on set to create a practical smoke effect.
Trips first. No brief, no client. These are some of the first videos I made, filmed on trips with no plan beyond keeping a record of them. Editing was the part that hooked me: finding the rhythm of a place in ten seconds of footage, choosing what to leave out. Everything I do for brands now comes out of that habit, the same instinct for movement and pacing, applied to a shot list instead of a trip. (2017—2019)
